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Story Behind the Brand
I am Rakshit Sinraja, a 23-year-old holding a successful position in my family business. I face many hurdles in my work and have no one to help make my tasks easier or run the business smoothly.
In April 2021, I found my business guru who started training me. Over the time, my knowledge increased, but I couldn't apply it to my business due to a lack of authority.
During that time, I contracted a severe disease. I met with a traditional doctor and managed to recover, despite facing many urgent situations with no success. Finally, through a referral, I met an Ayurvedic doctor who helped me recover.
During that time, I contracted a severe disease. I met with a traditional doctor and managed to recover, despite facing many urgent situations with no success. Finally, through a referral, I met an Ayurvedic doctor who helped me recover. He was very knowledgeable. I received Ayurvedic treatment, which provided me with a permanent solution. This sparked my interest in the field of Ayurveda, which grew stronger over time. As my passion for Ayurveda deepened, I realized that public awareness of its benefits was quite low. I learned that plastic was commonly found in the bodies of three-year-old children, leading to cases of mouth cancer and other infections. After much thought, I remembered that our ancestors used neem as a teeth cleaner and experienced no such problems. This inspired me to conduct research and, with the help of Ayurveda, I started making toys from neem and karaj wood.
When we started this as a form of social service, people initially did not take it seriously, and it was not effective. To optimize business knowledge, increase awareness of Ayurveda, and benefit children, we created a brand named Hey Kiddoz.